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Stella’s Confectionery is dedicated to creating artisan confections crafted in small batches using high-quality ingredients, ensuring a luxurious and delicious experience that delights the senses and embodies thoughtful expressions of joy and indulgence. From their signature Caramel Crunch Ganache-Filled Chocolate Bar to their addictive Peanut & Pretzel Toffee, Stella’s creations are designed to be shared, cultivating a ritual tasting experience of decadent discovery. 

To amplify this women-owned business we provide strategic social media services to amplify its  Instagram, Facebook and LinkedIn platforms, creating compelling content that grew the community, and increased brand awareness and engagement. We increased the brand’s Instagram following by 189%, boosting engagement by 380%.

As part of our strategy, we ran two successful giveaways that boosted follower engagement and fostered a strong relationship with Stella’s audience. The first giveaway for Valentine’s Day received 74 likes and 37 comments. The second giveaway in April for Mother’s Day saw a remarkable increase in engagement with 256 likes and 270 comments. These initiatives encouraged interaction and helped create buzz around Stella’s products during key gifting seasons.

Our efforts on Instagram increased accounts reached by more than 2,550%. On LinkedIn, we increased page views by 26%, grew followers by 174%, and increased unique visitors by 52%. 

As a project to establish a sweet social foundation, our strategy led Stella’s Confectionery to experience increased traffic, brand visibility and establish a strong reputation.