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Chris Travis’ unique approach to strength training aligned seamlessly with our values and passion for fitness as an integral part of living and enjoying a healthy, active life. We partnered to support the opening of his newest Seattle Strength & Performace (SSP) studio in Phinney Ridge, and build Chris’ thought leadership and authority in the space – emphasizing and educating about the benefits of strength training for people of all ages.

Our strategic, two-pronged campaign earned press hits in ten national publications and five local media outlets, resulting in 376M + impressions. Rev PR’s efforts supported SSP new opening, differentiated the studio from other local gyms, and gave voice to its founder across a number of marquee publications – The Manual, LIVESTRONG, Nike, Runner’s World, SHAPE, Insider and U.S. News & World Report and more. 

Press coverage secured for SSP showcased the gym’s unique approach to fitness and the value of Chris Travis’ expertise. The campaign amplified brand awareness of the gym and its founder, reaching new audiences, elevating Chris as a go-to expert for reporters and capturing the attention of potential new members.