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Consumers are beginning to recognize their purchasing power on a variety of fronts, including how buying pre-owned is better for the planet. But re-commerce still has many pain points, particularly for the seller. Enter Sella, a start-up on a mission to make buying and selling used stuff easy and safe. 

Unlike the current marketplaces that exist, Sella takes all the pain points out of resale by selling your stuff for you. Ready to tell its story more broadly, Sella selected Revolution to get the word out and help position it as a major player poised to change the way we shop. 

Equally committed to the environment and second-hand shopping, we were excited to tell the story of what makes Sella unique, first with a local strategy and then to national audiences. We also leveraged influencers to showcase the ease of Sella and share the myriad of ways in which Sella is the easiest and safest solution for giving life to things you no longer want or need. 

In just six-months we secured business stories, broadcast segments, influencer partnerships and introductory Q&As with national media. Coverage included Portland Business Journal, KGW8, KOIN, The Financially Independent Millennial and more.