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65 social mentions | 522,403 impressions

After an initial introduction of Bissinger’s chocolates to Seattle influencers, we continued the buzz with a super sweet event. Tapping into the rising popularity of Galentine’s Day, we partnered up with a local blogger to co-host a special brunch for 20 blogging gal pals.

They enjoyed bubbly, bites, a spread of Bissinger’s confections and a wow-worthy space primed for pictures. The event, along with coordinated social media shares, giveaways and blog entries leading up to Valentine’s Day, generated half a million local impressions during chocolate’s biggest holiday.