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Partnering with SeattleFWC26, the local organizing committee for Seattle’s participation as one of the 16 host cities selected for the FIFA World Cup 2026 Seattle, we emphasized local differentiation and a statewide impact. 

With an expected viewership of 2 billion+ watching the Seattle matches, Revolution PR worked strategically to amplify the mission of SeattleFWC26 – maximizing economic development, community building, and collaborating with partners, businesses and vendors throughout Washington.

Our strategy leveraged offering exclusive interviews for breaking stories and a robust media package to ensure broad sweeping coverage of the FIFA World Cup 2026 Seattle announcement. This resulted in over 100 positive media placements in a variety of local, regional and national publications and media outlets, including The Associated Press (AP), Axios Seattle, FOX 13 News, KING 5 News, KOMO News, KIRO-AM Radio, The Puget Sound Business Journal, and The Seattle Times, achieving a UVM rate of over 247 million. 

This partnership demonstrated Revolution PR’s ability to work across markets and industries, tapping into our relationships across various media outlets and reporters. Our thoughtful approach and diligent outreach set Seattle apart from other host city announcements as we prepare to welcome the world’s game to our city.