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The Work Hard, Sleep Hard event series integrated fitness, sleep and science as key components to wellness, emphasizing mattress retailer Mattress Firm as curators of the best in sleep innovation and technology. Partnering with OrangeTheory Fitness locations along the West Coast, we hosted Snooze Lab pop-ups inside the studios for OrangeTheory members, the public, media and influencers.

Attendees experienced Mattress Firm’s high-tech sleep solutions, like the BeautyRest® BlackICE™ pillows which are made from a material developed by NASA. They were also invited to workout, sign up for VIP shopping experiences, enter to win a high-tech sleep prize package and sip + snack on healthy bites from local companies. The events resulted in more than 75 million local impressions in San Francisco, Seattle and Portland, but most importantly, gave Mattress Firm the opportunity to expand its reach beyond a storefront, connecting with the community and new consumers in an engaging way.