For many companies, public relations (PR) is an elusive service they are told they need – by investors, business associates or friends. And so, they undertake the process of finding a PR partner without clearly understanding what PR can and maybe even more importantly cannot do for their business. [caption id="attachment_4867" align="aligncenter" width="640"] Source: istockphoto[/caption] At the core, PR develops and manages the communication of an organization to create and maintain a positive image. With a positive image comes sales, brand loyalists and the potential for deeply connecting with consumers. This connection is at the heart of every successful company. Our clients come to us with a story to tell, tangible products or services that demonstrate value, a target audience and a spokesperson who can tell the story. The relationship is most successful when we’re integrated into the company, serving as an extension of their team. For companies who understand how to maximize PR and have a partner that works to make the most out of every opportunity, the relationship is lasting and invigorating for both teams. [caption id="attachment_4868" align="aligncenter" width="640"] Source: istockphoto[/caption] Here are three ways to maximize your PR that you may not have already thought of:

1. Integrate successes into your sales presentations and reporting
2. Leverage strategic successes to bolster distribution
3. Create conversation with PR successes to drive social media growth

At some stage in their career, everyone has experienced a PR relationship gone wrong. Protect your partnership with transparency, clear expectations and a commitment to thinking strategically about every opportunity – and then thinking about it again to see what you didn’t consider the first time around. Read this if you’re not sure if you need PR, and this post shares insights on how to become a beloved brand. By Jennifer