5 Ways to Improve LinkedIn Profile Strength

LinkedIn is a powerful social media platform for building connections, showcasing your expertise, and highlighting your key wins and successes. With everyone busy, we’re sharing five effective ways to improve LinkedIn profile strength without requiring a significant time investment.

1. Be Consistent

To improve LinkedIn profile strength, consistency is key. Create a posting schedule and aim to share content regularly, even if it’s just once a week. LinkedIn is designed for professionals to showcase their accomplishments, so don’t hesitate to do just that! Incorporate videos and photos with calls to action whenever possible. Visual content helps capture attention and breaks up your followers' feeds.

For example, Proxi, a personalized navigation start-up, exemplifies consistency by sharing reviews of their tool, tagging collaborators, and engaging with their network.

2. Engage With Your Network

Engagement is crucial for boosting your profile visibility. To improve LinkedIn profile strength, spend 15 minutes engaging with others before and after you post. Comment on relevant posts, react with relatable emojis, and promptly thank those who engage with your content. This interaction can significantly expand your reach and foster connections.

3. Encourage Interaction

To further improve LinkedIn profile strength, encourage your network to engage with your content by giving them a reason to like, comment and share; ask their opinions and let them know you’re ready to discuss in the comments.

4. Include Relevant Links

If relevant, try to include links in your post, research shows updates with links report 45% higher follower engagement than updates without links. When sharing links, ensure the accompanying image is high-resolution, eye-catching, and relevant. This strategy can effectively draw more eyes to your profile and content.

5. Utilize Hashtage

Take advantage of hashtags! As tedious as it can be, utilizing relevant or trending hashtags will help new people discover your profile. Finding the right hashtags is the key to success here. Research hashtags related to your industry, save them and then copy and paste them to every upload. Pay attention to the hashtags your industry colleagues use and make sure to include 1 or 2 post/topic-specific hashtags on each post.

These 5 quick and efficient ways will help grow your LinkedIn profile strength and presence. Happy posting! For more social media insight, check out our piece on social media marketing trends in 2023.