Whether a brand’s goal is to draw in moms with messy kids or appeal to potty-training pet owners, their website needs to both convey their message and set them apart from their competitors. With just one chance to make that first impression, our clients called on us to overhaul their website and….

Create a fun reflection of a vibrant brand:

KIDS ‘N’ PETS is a very popular line of cleaning products aimed at parents and pet owners. They have a loyal following of over 23,000 on Facebook, and a legion of moms that swear by their flagship product, Instant All Purpose Stain & Odor Remover, to clean up everything from diaper blowouts to stained onesies. Their old website did not reflect the fun, bright tone of their brand or the community that rallies around their product. We set out to fix that! New website goals:

• Properly reflect KIDS ‘N’ PETS’ brand and appeal to their customers
• Create awareness of the company’s entire line of products
• Encourage customer feedback and a sense of community
• Be easy to update

Approach:

• Create a theme for the website (For Every Mess, KIDS ‘N’ PETS) and develop a fresh look and feel
• Build a unique Mess Assesor tool that recommends the best KIDS ‘N’ PETS product for any mess
• Allow users to submit feedback through the custom Love Letters page
• Build the site on the WordPress CMS for easy updates

Here’s a look at the before and after home pages. Home page before redesign: Home page after redesign: Visit kidsnpetsbrand.com to test the Mess Assessor tool and see why thousands of moms love KIDS ‘N’ PETS! You may just want to pick up a bottle for yourself.